How Strong is Your Executive Brand Online for Job Search - Executive Career Brandâ„¢

How Strong is Your Executive Brand Online for Job Search Aside from your profile â€" if you have one â€" how many relevant search results will executive recruiters and hiring decision makers find when they Google your name? If you have no compelling search results supporting your executive brand, or your online footprint consists only of your profile, you may be sabotaging your chances of being noticed and qualified as a good-fit candidate. The vast majority of executive recruiters use social recruiting (social networks and social media) to source and assess top talent. The more relevant, diverse, and brand-consistent search results they find about you, the more likely you’ll be viewed as a valuable potential candidate, positioning you above those who are invisible online. According to Jobvite’s 2013 Social Recruiting Survey of 1,600 recruiting and human resources professionals: 94% use or plan to use social media in their recruitment efforts 78% have made a hire through social media Using a marketers approach, recruiters now focus on building their own talent pool and appealing to candidates individual preferences. , Twitter and